Why did Nespresso do field testing in shopping malls and hair salons?

A、Mosthigh-endcafesdonotserveespressoinpods.
B、Goalwastodesignsolutionthatappealedtowomenconsumers.
C、Journeymapsshowmostcoffeeisconsumedinthesespaces.
D、Beautyandfashionareimportantpartsofthecoffeeexperience.