Advertising on the Web Imagine you have a new product or a new service and you want the world to know about it. One way would be to write the advertisement onto ten or a hundred or a thousand 1 and drop them from the sky over your town or city. Someone on the ground might pick one up and read it, maybe two or three people. On the other hand, the wind might 2 . Now, imagine doing the same thing but this time throwing them into the air with adverts for every other product or service in the world. You probably wouldn't do it, would you? Well, unfortunately, that' s what it' s like 3 the Internet. Trying to make your product, service or website known to the rest of Internet community can be 4 . Not only making it known, but getting visitors to actually visit the site can seem impossible. But there are ways to overcome the impossible when advertising on the Internet, as long as you 5 . So, rule number one. The first thing is to remember that people use search engines. So whenever someone types in a keyword linked to your business, your site needs to appear in the top 50 or so listings in all of the 6 . Any lower and no one will ever find you. My second rule is that it' s a good idea to spend some useful time and effort on 7 on other sites. This is an excellent, though very time-consuming way to increase visitors. You can do this by sharing links with other companies, so they have a link on your site and you put one on theirs. Or perhaps through a site review which 8 . Also remember that the more links you have elsewhere, the more likely people are to find you through a search engine. My third tip is never to pay for advertising on the web. I think that unless you have a very good reason, it' s a waste of money. With so many ways to get free advertising, I found very little reason to pay for things like banners to promote my site. So those are my three starting points for anyone thinking of web advertising. Before we finish, don' t forget that 9 name that people can easily type will help. Email campaigns can work and are an easy way to get traffic to the site, though it doesn’t last long. What might be better is to have a monthly newsletter, which people sign up for. I found this to be very effective and more positive than sending spam. Then there are contests with prizes or anything free, maybe some software or cool graphics. Once you've got people visiting the site, keep statistics on how may people visit per day and how often people return to the site. 10 , find out who they are, how old they are, where they come from, what they like doing in their free time. You can get this kind of information by asking them to subscribe to your newsletter, for example ...
Advertising on the Web Imagine you have a new product or a new service and you want the world to know about it. One way would be to write the advertisement onto ten or a hundred or a thousand 1 and drop them from the sky over your town or city. Someone on the ground might pick one up and read it, maybe two or three people. On the other hand, the wind might 2 . Now, imagine doing the same thing but this time throwing them into the air with adverts for every other product or service in the world. You probably wouldn't do it, would you? Well, unfortunately, that' s what it' s like 3 the Internet. Trying to make your product, service or website known to the rest of Internet community can be 4 . Not only making it known, but getting visitors to actually visit the site can seem impossible. But there are ways to overcome the impossible when advertising on the Internet, as long as you 5 . So, rule number one. The first thing is to remember that people use search engines. So whenever someone types in a keyword linked to your business, your site needs to appear in the top 50 or so listings in all of the 6 . Any lower and no one will ever find you. My second rule is that it' s a good idea to spend some useful time and effort on 7 on other sites. This is an excellent, though very time-consuming way to increase visitors. You can do this by sharing links with other companies, so they have a link on your site and you put one on theirs. Or perhaps through a site review which 8 . Also remember that the more links you have elsewhere, the more likely people are to find you through a search engine. My third tip is never to pay for advertising on the web. I think that unless you have a very good reason, it' s a waste of money. With so many ways to get free advertising, I found very little reason to pay for things like banners to promote my site. So those are my three starting points for anyone thinking of web advertising. Before we finish, don' t forget that 9 name that people can easily type will help. Email campaigns can work and are an easy way to get traffic to the site, though it doesn’t last long. What might be better is to have a monthly newsletter, which people sign up for. I found this to be very effective and more positive than sending spam. Then there are contests with prizes or anything free, maybe some software or cool graphics. Once you've got people visiting the site, keep statistics on how may people visit per day and how often people return to the site. 10 , find out who they are, how old they are, where they come from, what they like doing in their free time. You can get this kind of information by asking them to subscribe to your newsletter, for example ...
